THE UGLY ONE: A Brief History of Social Media's Explosion.

A brief look at the themes explored in The Ugly One would make anyone think the play must have been written in the last couple of years, yet the truth is this little gem has first debuted in 2007.

Indra Ové who is playing Fanny thinks so too: “The Ugly One deals with the me culture, the selfie culture that we’re dealing with now and it tells that in such a brilliant way. So I think it’s absolutely relevant right now.”

In the last decade, we have been sharing more and more of our lives online, not only for our friends and family to see, but for the entire world. So how have the last ten years turned this Orwellian scenario into the status quo?

Let’s take a trip down memory lane…

The first ever iPhone was released on 29 June 2007, it was the first time that mobile phone users were able to go online as easily as they might send a text message – in 2007 we may have taken selfies with a digital camera but the iPhone allowed users to snap selfies and instantly upload them online. Since then over 700 million iPhones have been sold.

2007 also saw the debut of Selfie Queen Kim Kardashian in Keeping Up With The Kardashians. Over the past ten years over 180 episodes have aired and we can’t imagine social media feeds without Kourtney, Kim, Khloe, Kendall and Kylie.

2007 also saw the launch of Tumblr, a microblogging and social networking website, which allowed users to post images, videos and short blogs. As of April 2017, Tumblr now hosts of 341.8 million blogs.

In 2007, 50 million of us were putting our lives and photos online on Facebook. In 2017 it now has nearly 2 billion.

So much has changed in how we view ourselves in the past ten years, but The Ugly One remains as relevant as it was ten years ago.